MERCH BY AMAZON TIPS FOR SELLING TANK TOPS (Merch By Amazon Niche Research)

About this video

Martinez argues Merch by Amazon sellers not selling tank tops are missing sales as summer approaches. Using Merch Informer’s Movers and Shakers product research filtered to tank tops on a daily view, he notes an average BSR around 600,000–700,000 and says tank top sales spike in June and July, much as hoodies and sweatshirts spike in winter. His core rule: if a design sells on t-shirts, put it on all products — v-necks, tank tops, and other items as Amazon releases them — because each product is another chance to sell, and a listing’s ‘More products with this design’ section effectively retargets the visitor, so one person may buy several products. Lower-tier sellers, he notes, may instead focus on one product to earn their way out of the lower tiers. Examples he scrolls past include ‘I’d hit that’ Cinco de Mayo piñata, which he says became evergreen and sells year-round as gifts; vacation/‘vacay mode’ and simple text designs like a rum joke; ‘This is my camping shirt’; ‘I’m not old, I’m classic,’ which he says is crushing it on tank tops after starting as a t-shirt; and ‘Mermaid Security,’ prompting sellers to think about who wears the design (grandpa, dad, uncle, brother) and about gym-goers and beachgoers for tank tops specifically. He claims a recent listing of his sold within two days and made about three sales after TikTok and Instagram Reels videos, and points viewers to that listing video for his keyword steps.

Key takeaways

• Tank top sales spike in summer (June–July), just as hoodies and sweatshirts spike in winter — plan product types seasonally
• Put any proven t-shirt design on all available products; each added product is another opportunity to sell the same artwork
• Amazon’s ‘More products with this design’ section retargets listing visitors and can turn one visitor into multiple product purchases
• Simple text-based designs work well across products, including v-necks and tank tops, which he says perform neck-and-neck for him
• Design for the actual tank-top wearer in your niche — gym-goers, beachgoers, or the specific family member the shirt is about

Episode details: published March 28, 2022 · 7:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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