Merch By Amazon Title Of Products - (How To Write Your Merch By Amazon Titles In 2020)

About this video

RJ Martinez explains how he structures Merch by Amazon titles, using ‘funny elephant shirt’ as the worked example. Despite the Merch backend telling sellers not to put the product word in the title, he says his repeated testing shows including the exact phrase, including ‘shirt’ or ’t-shirt’, ranks better because it matches how customers search and how Amazon’s algorithm works. He advises researching the top long-tail keywords and search volume in your specific niche, then combining two exact-phrase long-tail keywords in the title, maximizing the available characters with keywords directed at the design itself rather than generic or misleading terms, which he says will hurt ranking when clickers don’t buy. He often puts ‘gift’ at the end if it fits, and warns to check phrases for trademarks. On a whiteboard he contrasts putting the exact phrase in the title versus scattering the keywords across bullet points and the description, arguing the algorithm then has to work harder and it can take months to find the keywords and make a first sale. The same logic applies separately per product type: a winning t-shirt design re-uploaded as a hoodie should use the hoodie exact phrase in that listing’s title.

Key takeaways

• Include the product word (‘shirt’/’t-shirt’) in the Merch by Amazon title despite the backend warning, because the exact search phrase ranks better in his testing.
• Combine two exact-phrase long-tail keywords in one title to capture double the traffic, and use as many title characters as fit without misleading buyers.
• Do your own keyword and search-volume research in your niche, check phrases for trademarks, and optionally add ‘gift’ at the end of the title.
• Don’t scatter the key phrase across bullet points and description instead of the title; he argues that makes the algorithm work harder and delays the first sale by months.
• Treat each product type separately: re-upload a winning design to hoodies and other products with that product’s exact phrase in its own title.

Episode details: published January 11, 2020 · 14:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How To Create A Facebook Page For Your Business · Next: Amazon KDP Paperback Publishing - (Is It Worth It?) →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube