Merch By Amazon Tutorial - How To Write A Amazon Merch Listing For Christmas (Using Merch Informer)

About this video

RJ Martinez walks through writing a Merch by Amazon Christmas listing for a Santa Claus skateboarding design (Santa in the air, ‘ho ho ho’ on the bottom of the deck, a snowflake on the wheels) using Merch Informer. His method is to focus the listing on one main long-tail keyword and, if possible, fit a second one. He searches ‘Santa skateboarding’ in Merch Informer — the transcript cites a search volume of 546 and a Google search volume of 390 for that phrase — then uses product search and related keywords to see what top sellers use, being careful to avoid brand terms such as Santa Cruz. He settles on targeting a phrase built around ‘funny Santa Claus Christmas skateboarding,’ puts that long-tail keyword in the brand and at the beginning of the title, and tries to work additional words like ‘skateboard’ and ‘xmas’ into the remaining title space. He advises putting two related long-tail keywords in bullet points one and two and copying those bullets into the description. He stresses that learning how customers in a niche actually search is one of the most important skills on any marketplace, and says that once a listing is live, sellers with access to AMS should run ads on it; he claims this keyword-focused approach has gotten him sales as soon as the next day on some shirts.

Key takeaways

• Build the title around one primary long-tail keyword, and add a second long-tail keyword if it fits naturally
• Put the main long-tail keyword in the brand name and at the start of the title
• Use Merch Informer’s product search and related keywords to see what phrases top-selling designs in the niche use
• Place two related long-tail keywords in the two bullet points, then copy those bullets into the description
• Avoid brand names that appear in related-keyword results, such as Santa Cruz, when choosing target phrases

Episode details: published November 25, 2020 · 7:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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