Merch By Amazon - Understanding AMS Ads

About this video

The creator gives an overview of AMS (Amazon Marketing Services) ads for Merch by Amazon, arguing that any seller who wants to scale should advertise: a shirt already selling organically can reach more buyers, and a paid sale also helps the listing rank organically, effectively doubling its chances. He warns against setting a high cost-per-click and forgetting the campaign — ads need testing and monitoring to find a sweet spot. As an example, he shows a nurse-niche shirt that he says got 1,800 impressions and 9 clicks at an average 13 cents per click, for what he assumes were two sales totaling about $33. He recommends starting around 25 cents per click (10-50 cents for beginners), using automatic targeting, a $5 daily budget that can be raised to $20 on proven evergreen winners, and keeping profitable ads running on shirts that sell daily. He describes the three ad types — Sponsored Product, Headline Search, and Product Display — and advises testing all three on a top shirt. He also suggests naming campaigns by niche (e.g. ‘Christmas’) so seasonal ads are easy to pause or terminate, and notes that if impressions are zero the bid is probably too low because Amazon favors advertisers willing to spend.

Key takeaways

• Run AMS ads on shirts that already sell organically to amplify them; paid sales also improve organic ranking.
• Start bids low — the creator recommends about 25 cents per click for beginners — and never set a high CPC and leave the campaign unmonitored.
• Creator’s example: 1,800 impressions, 9 clicks at ~13 cents CPC, an assumed two sales totaling about $33 in revenue, per his account.
• Test all three ad types (Sponsored Product, Headline Search, Product Display) on your best shirt and keep only the ones that work.
• Organize campaigns by niche name for easy seasonal shutdown, start with automatic targeting, and raise daily budgets only on proven profitable evergreen shirts.

Episode details: published November 20, 2017 · 14:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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