Merch By Amazon | Understanding The Size Of A Design

About this video

A Merch by Amazon lesson on understanding the size of a design, beyond just downloading the template from the merch resource area. The central claim is that design size drives conversion: when a customer scrolling on their phone cannot read a design in the thumbnail, they will not stop or click, and if they do not click they are unlikely to buy. The creator says he had been testing this for the last three or four months and seeing better conversion, including uploading about 58 designs in a new niche where, he says, about half made sales, which he attributes in large part to sizing. The rules are to make text big and bold and readable without clicking, make illustrations fill the design space with almost no empty space, fit the illustration perfectly into and around the text, and turn up contrast so the illustration pops without overdoing it. Using a Merch Research search for ‘pig’ as examples, he contrasts shirts where the text is barely visible with strong examples: a Chinese New Year Year of the Pig design that takes up almost the whole shirt, and a ‘just a girl who loves pigs’ design where hearts fill the small gaps between text lines. He stresses he is not a graphic designer, outsources much design work, and teaches the same sizing rules to his team.

Key takeaways

• Make text big and bold enough to be read from the thumbnail without clicking — unreadable thumbnail text hurts conversion
• Fill the design space and leave as little empty space as possible so the design stops a customer scrolling on their phone
• Fit illustrations perfectly with the text and fill small gaps (for example with hearts) to make the design look clean and professional
• Increase contrast so illustrations pop, as shown in the Chinese New Year Year of the Pig example that fills almost the whole shirt
• The creator says testing larger sizing for three to four months improved his conversion, including about half of about 58 designs in a new niche making sales

Episode details: published January 22, 2019 · 12:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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