Merch Research | Designing 90 Days Out

RJ Martinez Print on Demand Career & Money

About this video

Martinez argues for researching and designing about 90 days ahead for Merch by Amazon so a design can get its first sale, start ranking for the keywords in its title, and climb toward the first pages before a holiday arrives. Getting sales early also raises the chance of a review, and that social proof then increases sales further as demand peaks. As an example, in December he would already be designing for March events such as Mardi Gras and St. Patrick’s Day, with sales for those starting in January or February, and he points viewers to a free 2019 marketing calendar in his Merch by Amazon Facebook group and to a days-of-the-year resource for ideas. He then works forward through April ideas like Easter Sunday and Earth Day and into May, saying Cinco de Mayo put him on the map and prompted him to start the group. He warns not to get distracted by rising sales volume for the current holiday and stop designing for the next one, and shows checking whether an obscure idea has demand by looking for listings with sales ranks before designing for it.

Key takeaways

Research and design about 90 days out so listings can rank before holiday demand peaks
Early sales help a design rank for its title keywords and move closer to the first search pages
Early sales also increase the chance of a review, and that social proof can lift later sales
Use a marketing calendar to plan ahead — for example designing for March holidays while it is still December
Do not let strong sales for one holiday distract you from designing for the next holiday

Episode details: published December 24, 2018 · 7:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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