New Merch By Amazon Pricing Strategy & Title - Amazon Merch AMS Ads - wa

About this video

[Summary based on the Arabic-language transcript track; summarized in English.] RJ Martinez shares a year-long pricing test on his own Merch by Amazon shirts. His old strategy was to launch low — he shows a 2018 Thanksgiving shirt launched at $12.87 at cost to get a first sale and trigger the algorithm, then raise the price toward a market price of $15.99, and lower it again when the shirt resurfaced in June/July. This year he instead priced new shirts straight at $19.99 / $19.95 from the start and kept the price fixed. Showing BSR charts, he says those shirts sold steadily without price tinkering — one reached a low BSR around 76,000, then 27,000 in the example discussed — freeing time to focus on new niches. He runs Amazon AMS ads behind the $19.95 shirts because, in his claim, that price leaves about $5 in royalty to fund ads, citing examples of low ad cost per sale. He stresses titles: put the exact long-tail phrases customers type into the title, research them with Amazon search suggestions via the AMZ Suggestion Expander extension, and check ranking phrases in Helium 10 Cerebro, using an ‘just a girl who loves anime’ shirt as an example.

Key takeaways

• Creator’s test: pricing new shirts straight at $19.95-$19.99 and holding the price still produced steady sales in his examples, without repeatedly lowering then raising prices
• His older method was launch at cost (e.g., $12.87 in 2018) to get a first sale and trigger the algorithm, then raise toward $15.99
• He runs AMS ads behind higher-priced shirts, claiming the roughly $5 royalty at $19.95 leaves room for ad spend
• Put exact customer search phrases in the title; two long keyword phrases in brand/title can drive traffic and a faster first sale
• Use Amazon autocomplete with AMZ Suggestion Expander and Helium 10 Cerebro to find the exact phrases a listing ranks for

Episode details: published December 13, 2020 · 13:18 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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