One Shirt Did $900 In Profit | Merch By Amazon | Long Tail Keywords

About this video

The creator breaks down a Valentine’s Day Merch by Amazon shirt that, by his account, took off after he uploaded it on January 4th. He claims it made over 180 sales, with about $954-$959 in profit in the last 30 days, starting at $12.99 and, after the first sale, rising to about $19.99, then selling five to seven times a day and 12 to 15 a day in February, with a sales rank dropping below 50,000. His core method is putting a long-tail keyword at the very beginning of the title and including the target demographic (women, boys, girls, men) in the title, because he says that helps Amazon rank the shirt higher in search. He designs far ahead of holidays, produces hundreds of designs per niche rather than expecting one or two to hit, and prioritizes women’s designs first, then boys, girls, and men. His admitted mistake was not expanding the winning design sooner to other platforms and products such as Etsy, Shopify, kids sizes, sweatshirts, onesies, and mugs. He also argues AMS ads do not matter without a good design and keywords, but can amplify one that is already ranking.

Key takeaways

• Put the long-tail keyword at the very beginning of the title and include the target demographic word (women, boys, girls, men) in the title to help ranking.
• Creator’s claimed pricing pattern: start standard shirts at $12.99, then raise to about $19.99 after the first sale.
• Design 60 to 80 days ahead of a holiday, since buyers start purchasing 30 to 40 days out.
• Volume matters for non-artists: he says he designs 300 to 400 designs for a niche, expecting only one or two to take off.
• When a design takes off, immediately expand it to other platforms and products — kids sizes, sweatshirts, onesies, and mugs — rather than leaving it on one shirt.

Episode details: published February 13, 2018 · 16:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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