Print On Demand Marketing Trends and Niche Ideas You Can't Ignore in 2024 (Part 1)

About this video

Part 1 of a long 2024 print-on-demand research walkthrough. The creator stresses first finding proven demand in a niche, then spending days or a week understanding what that target audience wants, using Merch Informer’s Movers and Shakers tool, which shows daily Amazon movers, BSRs and sales data. Research on Amazon can be applied, he says, to Etsy, Redbubble, TeePublic, Spreadshirt and other platforms. Working through the calendar, he reviews all-time BSR charts for each idea to show when demand spikes and whether a design becomes an evergreen seller: New Year’s Eve (‘straight out of 2023’), Martin Luther King Jr. Day, Australia Day (Jan 26, kangaroo/vintage silhouette), Groundhog Day (Feb 2, including a Groundhog Day birthday crossover), Chinese New Year (Jan 21–Feb 20, Year of the Dragon — keeping a design general rather than dated 2024 to stay evergreen), Valentine’s Day (animals/breeds, cute kids’ sayings, and adding the Valentine’s keyword to an existing title), Presidents’ Day (with cautions about platform rules, trademarks and designs targeting presidents), St. Patrick’s Day, Mardi Gras, International Women’s Day (Mar 8), Easter (Mar 31 in 2024, including a non-bunny dolphin twist), Earth Day, Memorial Day (patriotic designs, avoiding military branches without rights, with examples priced at $22.95–$24.95), Mother’s Day, Juneteenth, Father’s Day (including sports crossovers like ‘golf father’), and Cinco de Mayo (cat-avocado and capybara examples). He also covers awareness months and days — National Blood Donor Month, Black History Month, National Kidney Month, Employee Appreciation Day (Mar 1, plus an employee-of-the-month idea for local business merch via a private link), Alcohol Awareness, Autism Awareness, Mental Health Awareness and Lupus Awareness — noting each awareness niche has its own ribbon colour to get right, and finishes with Pride Month (June 1–30). His estimates for individual designs’ earnings are creator claims, not verified figures. Repeated lessons are to use the whole design space, watch rating counts and BSR drops as demand signals, and make statement designs aimed at a specific buyer.

Key takeaways

• Start from proven demand: use Merch Informer Movers and Shakers and all-time BSR charts to confirm a niche sells, and when it spikes, before designing.
• Plan around the calendar — holidays from New Year’s through Pride Month — but aim for designs general enough to keep selling as evergreen after the holiday.
• Cross niches to stand out and speak to a specific buyer: Groundhog Day + birthday, Father’s Day + golf, Easter colours + a dolphin instead of a bunny.
• Respect platform and rights limits: check trademarks/copyrights, avoid military branches without rights, and get each awareness niche’s ribbon colour correct.
• Use the full design space, track ratings and BSR drops as sales-velocity signals, and add a seasonal keyword to an existing fitting title to capture holiday search traffic.

Episode details: published January 3, 2024 · 1:02:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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