Print On Demand Valentines Day Niche Research 2021 ( Research Before You Start Designing )

About this video

The creator does Valentine’s Day niche research and argues simple text-based funny sayings can make money on t-shirts. He points to a design at 359K BSR that is already selling about a month and 13 days out, expecting its BSR to drop and stay consistently under 100K closer to the holiday, with holiday colours like cranberry, red, pink and purple signalling the target buyer. New sayings he spots include ‘just call me Cupid’. He identifies several cross-niches: sports mixed with Valentine’s shapes, e.g. a baseball as a heart, applicable to basketball, tennis, cricket and other sports; teachers, e.g. ‘I teach the sweetest little hearts’ for preschool and other grades, which he says works for teachers at any holiday; food mixed with the holiday, exemplified by ‘pizza is my valentine’, with tacos, barbecue and chicken as other candidates; and anti-Valentine’s designs for people who dislike the day, e.g. ‘my dog is my valentine’, ‘V is for vodka’, ’tequila is my valentine’ and ‘Happy Singles Awareness Day’. He warns strongly against quarantine, toilet paper and mask designs, calling them a grey area tied to human tragedy, against Amazon’s terms of service, and not worth risking account termination. He claims Valentine’s research has given him a really good Q1 over the last two or three years when keyword research is solid.

Key takeaways

• Simple funny text sayings sell for Valentine’s Day — don’t assume a design needs complex artwork
• Watch early BSR movement: a design at 359K already selling well over a month out, expected to go consistently under 100K near the holiday, signals demand
• Cross-niche proven audiences with the holiday: any sport with a heart shape, teachers by grade level, and foods like pizza as ‘my valentine’
• Anti-Valentine’s is its own large angle: dog as valentine, V is for vodka, tequila is my valentine, Singles Awareness Day
• Avoid quarantine/mask/toilet-paper designs — the creator calls them a human-tragedy grey area that risks Amazon account suspension or termination

Episode details: published January 4, 2021 · 7:17 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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