Private Label Amazon FBA For Beginners (Amazon Private Label Strategy)

About this video

Interview with Mina Elias about how he built a private-label electrolyte brand on Amazon. Born in Egypt and raised in Dubai, he followed an engineering path in the US, then while on keto and training in MMA found he was losing electrolytes and could not find a suitable product, so he formulated his own, paid $275 for a label design, formed an LLC via LegalZoom and mixed early batches at home. After selling 25 of 40 units taken to an MMA event and telling attendees it would be on Amazon soon, he learned Seller Central, obtained supplement approval after several rejections, modelled his listing on a competitor’s, and launched in November 2018. He describes early tactics he used at the time to obtain verified reviews and heavy PPC, explaining break-even in his terms as roughly $10 profit per unit against $100 a day in ad spend for 10 sales a day. He says he was making about $4,000 a month in profit when he was let go from his job before his planned quit date, later cut living costs by spending months in Egypt and reinvested. The second half covers ACoS versus total ACoS, an experiment where cutting PPC on keywords he already ranked highly organically cut daily sales sharply, ranking through search-and-buy conversion, and spending properly on graphics and contractors instead of cheap freelancers.

Key takeaways

• Know break-even ACoS before launching: sale price minus Amazon fees minus landed cost sets how much ad spend a sale can absorb, and the guest accepts break-even during a 30-60 day launch phase.
• Judge advertising with total ACoS — total ad spend divided by all sales, not just attributed PPC sales — because in his test reducing PPC also reduced supposedly organic sales.
• Ranking for a keyword follows shoppers searching that term, clicking the product and converting at a competitive rate; there is no single front-page position independent of keyword.
• Do not cheap out on listing assets: vet contractors on communication, Amazon experience, portfolio and references, and weigh spend by payback — better images that lift conversion can repay their cost in days.
• Amazon is presented as the best current selling opportunity because of its traffic and buyer trust, with Walmart as the emerging second platform; persistence through failure matters more than any single product.

Episode details: published February 6, 2021 · 54:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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