Quick Designing Ideas For Chinese New Year 2022 | Print On Demand Niche Research For Beginners

About this video

The creator uses Chinese New Year as a case study in turning a dated holiday trend into an evergreen niche, advising viewers to keep a spreadsheet open and take notes so 20-30 found niches do not become unmanageable. He says Chinese New Year that year is February 1st, a Tuesday, and it is the Year of the Tiger, associating the niche with red, money, and envelopes as well as the tiger. His core warning: designs that put the year on the shirt (e.g. 2022) are a bonus but should only be expected to sell for about two months, then sales die because nobody wants last year’s design the next year. By contrast, a ‘Year of the Tiger’ design without a date — one he shows as uploaded in 2018 — was, he says, still making sales consistently, making it evergreen. He flags a mistaken listing built for 2021, the Year of the Ox, when it should have been 2022 Tiger, saying it should be taken down, fixed, and re-uploaded. Using the free AMZ Suggestion Expander, typing ‘Chinese New Year’ autocompletes toward ’tiger,’ which he reads as Amazon telling sellers what buyers want. He then pivots to the broader evergreen angle — ‘Chinese tiger t-shirt’ and the tiger niche itself, including funny sayings such as ‘just a girl who loves tigers’ — and says he used a reverse ASIN search in Helium 10’s Cerebro tool (transcribed as ‘celibro’) on a design uploaded November 14th that was already ranking number one for a long-tail keyword. The strategy: ride the holiday spike with a tiger design that has no year on it so it can keep selling for the next couple of years.

Key takeaways

• Keep a spreadsheet/notes open during niche research so found niches stay trackable
• Chinese New Year in the video: February 1st, Year of the Tiger; design cues he names are red, money, envelopes, and the tiger
• Avoid putting the year on the design — he says dated designs sell about two months then tank; undated ‘Year of the Tiger’ designs can be evergreen
• Check the animal/year carefully: he calls out a 2021 Year of the Ox listing that should have been 2022 Tiger
• Pivot from the holiday to the evergreen tiger niche itself, using AMZ Suggestion Expander and Helium 10 reverse ASIN research to validate keywords

Episode details: published December 11, 2021 · 17:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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