Rank #1 For Your Merch By Amazon Design - (SEO, Best Practices & Upload Design)

About this video

Note: this video’s caption track is in Arabic, summarized in English. Martinez explains how to build one Merch by Amazon listing correctly so it ranks and brings traffic, sales and profit, saying keywords are king and design is queen. He diagrams the listing fields — brand, title, bullet point 1, bullet point 2 and description — as stacked sources of search volume. If you have a registered brand on Amazon, use it in the brand field; otherwise he suggests putting a long-tail keyword there. He recommends two long-tail keywords in the title, two niche-related long-tail keywords in each bullet point, and for the description either copying the bullets or writing something Google-searchable. In a worked hypothetical he adds up illustrative search volumes (100 + 200 in the title, 100 + 100 per bullet, about 500 from Google via the description) to reach 1,300 total search volume, noting even a 2% conversion on that would be good. He says brand and title matter most because, in his experience, the algorithm mainly pulls from them, though it sometimes pulls from bullets instead. He stresses mastering this organic optimization before running any AMS ads, influencer promotion or email traffic. As a worked example he builds a Cinco de Mayo shirt (designed in Affinity Designer with a transparent background; he admits he outsources most design work), researches exact phrases with Helium 10’s reverse-search tool, and looks for low-competition phrases with decent search volume — he cites one exact phrase averaging roughly 486 searches, in a 300-500 range. He assembles separate men’s and women’s long-tail phrases, warns against copying other sellers’ designs because that creates more competition for yourself, and warns to check trademarks, since a combined phrase can be rejected. Bullet points must stay relevant to the niche — one wrong or off-niche keyword can hurt ranking for other long-tails — and he notes he deliberately avoids the word ‘gift’ in the listing amid updated rules.

Key takeaways

• Structure every field for search: brand (or a long-tail keyword if you have no registered brand), two long-tail keywords in the title, and two niche-related long-tails in each bullet point.
• Brand and title carry the most ranking weight in his experience, so get those right first; use the description to copy the bullets or to target Google search.
• Add up the search volume each field can bring — his hypothetical totals 1,300 — to see why small conversion rates on optimized listings still produce sales.
• Research exact phrases with a tool like Helium 10’s reverse search, targeting low competition with real search volume, and do the research once per niche so later designs become copy-and-adjust.
• Never copy competitors’ designs, always check combined phrases for trademarks before uploading, keep every keyword niche-relevant, and finish organic optimization before paying for ads or outside traffic.

Episode details: published March 17, 2021 · 21:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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