Researching Reviews On Amazon For Products | Merch By Amazon | KDP

About this video

The creator argues that Amazon customer reviews are one of the best research tools for Merch by Amazon and KDP sellers, because a reviewer actually bought the product, received it, and came back to comment. He urges sellers not to take negative reviews personally: complaints such as a calendar or book interior being too small to write in tell you exactly what to fix in your next product, even though you cannot go back and change the old one. Working through examples, he clicks into a giraffe shirt listing with 30 reviews and notices reviewer after reviewer saying they bought it as a gift — for a brother, a girlfriend, a daughter-in-law, a friend — which reveals both who is buying and that ‘gift’ is a valuable keyword for that niche. For a meal planner notebook, reviewers praise it being large enough to write comfortably yet small enough for a purse, repeatedly wish it were spiral-bound, and one criticizes a design with space for breakfast and lunch but no dinner. For a keto diet planner, reviewers like the inspirational quotes on the pages, while a negative review calls the tracking tools limited and basic and another asks for more journaling space. He also points to ‘verified purchase’ as the marker of a real buyer review, notes his own Etsy store is on track to pass over 1,000 reviews all time, and recommends looking at the top listings with the most reviews in any niche, falling back on Amazon search when a niche has no reviewed listings.

Key takeaways

• Read the reviews on the top listings in a niche before designing — buyers reveal who the product is for and how it is used.
• Treat negative reviews as free product research: complaints like print or writing boxes being too small tell you what to fix in the next product.
• Mine reviews for keywords: repeated wording such as ‘gift’ in the giraffe-shirt reviews is a title keyword signal.
• Note repeated feature requests and praise — spiral binding and room to write comfortably for planners, inspirational quotes for a keto planner.
• Check for ‘verified purchase’ so you are learning from real buyers rather than drive-by reviewers.

Episode details: published August 30, 2019 · 22:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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