Secrets To Designing Viral T-Shirts That Sell Like Hotcakes 2024

About this video

The creator argues viral t-shirts start with understanding the audience, not the design: research is king, and the buyer, not the seller, decides what works. He traces a trending 90s bootleg-rap style for personalized pet shirts on Etsy and elsewhere — multiple photos of a dog (such as a corgi or poodle), bold name lettering, and lightning in the background — noting listings showing 20-plus views in 24 hours and 20-plus in carts, and reading reviews to see who is buying. He warns against infringing big brands or team logos. He then builds his own version in Merch Informer’s studio using a template, removes backgrounds from photos of his English bulldog Biggie with Adobe Express, adds a purple lightning background generated via ChatGPT/DALL-E after several prompts, and checks colour schemes on Color Hunt. He uses ChatGPT to critique the design and improve colour and contrast, downloads a 5400 by 4500, 300 DPI transparent PNG usable across print-on-demand platforms, and orders a test shirt through Gelato on a black heavy unisex tee for his girlfriend, promising a print-quality review in a follow-up video.

Key takeaways

• Research and understanding the buyer come before design; get inside the buyer’s mind rather than designing for yourself
• A proven style can be adapted originally to other niches/animals instead of copying the exact listing
• Use reviews, views and in-cart signals on Etsy/Amazon/social media to judge demand and identify the audience
• Adobe Express removes photo backgrounds quickly, and Merch Informer templates can assemble a multi-photo bootleg-style design
• Ask ChatGPT to critique a design and suggest colour/contrast fixes, and use DALL-E-generated effects for backgrounds

Episode details: published January 27, 2024 · 19:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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