SEO Tips For Merch By Amazon Tutorial 2022: How To Rank Your Shirt #1 In The Search Results

About this video

RJ Martinez, who says he has done print on demand full time for over five years, walks through his Merch by Amazon SEO and research process using a Cinco de Mayo gnome design. He uses the Merch Informer keyword finder (named ‘Merchant Former’ in the transcript), the Amazon search bar and Google — the latter to confirm Cinco de Mayo falls on Thursday, May 5th — to find long-tail phrases customers actually search, such as Mexican gnome Cinco de Mayo shirt and Cinco de Mayo sombrero. From those keywords he builds design ideas: a dabbing gnome in a poncho and sombrero holding a guitar, with variants holding a taco or just dabbing, made to look good on dark and on lighter shirt colors. He checks product search results — 502 results for one phrase — and competitors’ sayings to see whether he can stand out. For the listing he puts the keywords in the title, e.g. ‘Mexican Dabbing Gnome Cinco de Mayo Poncho Sombrero Guitar’, varies only the last keyword per variant (guitar vs. taco), and copies his two bullet points into the description. He notes holiday niches can start picking up three to four months ahead, says two of the three designs shared in his earlier videos sold, and plans to run ads to this design if it does not sell organically.

Key takeaways

• Research with a keyword tool and the Amazon search bar to find long-tail phrases customers actually type, and build the design around those phrases
• Use Google to confirm the exact date of a holiday event and plan ahead, since the creator says holiday niches can pick up three to four months in advance
• Check product search competition — 502 results in his example — and popular sayings in the niche, then differentiate the illustration instead of repeating the same phrase as everyone else
• Put the main keywords in the title and reuse the listing across variants, changing only the distinguishing keyword, e.g. guitar versus taco
• If a strong design does not get organic traction, the creator says he will run ads to force initial sales and help it rank

Episode details: published March 21, 2022 · 14:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Top 5 Print on Demand T Shirt Niche Research Ideas 2022 #10 Merch by Amazon | Low Competition Niches · Next: The Easiest Way to Publish Your Book on Amazon KDP (Low Content Publishing) →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube