T-Shirt Book Cover VS Book Cover - Amazon KDP Paperback Publishing Research - Low Content Books

About this video

The creator explains the difference between putting a t-shirt design on a KDP paperback cover and designing a real book cover, arguing the latter usually wins the click. He says sellers ask why a live book is not selling, and while t-shirt-style covers do sell, most top-selling books he has seen use proper book covers. Sellers should research the cover, the interior, and keywords together, and understand who the buyer is in a niche — a woman, a man, or a child — instead of throwing a hundred or a thousand designs onto the same interior and hoping. As a weak example he shows ‘The Best Labradoodle Mom Ever,’ a plain black cover with text and a plain black back, with a dot-to-dot interior, which he says had made one sale. He contrasts it with a medical record book that put in more effort, with a badge, treats, and a leash on the cover and a specific purpose; its BSR chart showed repeated sales, and it was published on the 29th in 2020, about four or five months earlier. The point is that a cover relating to the customer triggers a click and a purchase. He claims that extra effort can lift a book from about once a month to three to five or five to ten sales a month, building toward meaningful income across several books. He closes by promoting Pixel Pod Studio, offering free interiors, 10 interiors each month, access to over 120 interiors, monthly keyword research, and custom line drawings.

Key takeaways

  • Do not just put a t-shirt design on a book cover: design a cover for the specific niche and buyer so it earns the click on Amazon’s front page
  • Research all three together — cover, interior, and keywords — and know whether the buyer is a woman, a man, a child, or another specific audience
  • Mass-uploading a thousand covers over the same interior without understanding the niche wastes time and produces fewer sales, per the creator
  • The contrast shown is a plain black ‘Best Labradoodle Mom Ever’ cover with one sale versus a more considered medical record book cover with a badge, treats, and a leash that sold repeatedly
  • The creator claims better-targeted covers can move a book from about one sale a month to three to five or five to ten sales a month

Episode details: published January 18, 2021 · 7:08 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


← Previous: Learning The Amazon Algorithm With Izabela Hamilton (Rankbell) - Ranking On The Front Page Of Amazon · Next: How To Grow/Start A Print On Demand Business With Ben Smith - Merch By Amazon - Spreadshirt - KDP →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube

Sister brand · Vacation Club Promo

All-inclusive resort stays from $435

Qualified couples: promotional Mexico and Caribbean packages at real resorts. Short presentation during your stay — enjoy the rest of the trip.

Qualifications apply · presentation during stay · no purchase required

Subscribe YouTube Suggest