The #1 Father's Day Niche That Will Explode Your Print On Demand Sales in 2024

About this video

Martinez argues ‘Doing Dad Shit’ will be the top Father’s Day t-shirt trend and can become evergreen beyond the holiday. He points to recent examples, including a skeleton on a toilet on its phone uploaded March 15, 2024, whose BSR was trending down after a first sale about 10 days earlier, with price moved from $13.99 toward $17.99 while still selling - signals he reads as demand - plus a second similar design that made its first sale four days earlier. He also covers related angles ‘Dad Tax’ (a dad claiming a taste of fries, a drink or ice cream) and ‘To Do List: Your Dad,’ including matching-shirt flips. The method is to read upload date, first-sale timing and falling BSR together, study what competitors are doing, then differentiate rather than copy - for example putting the dad on a lawnmower, weed-eating or in a different pose or layout, and making the design work on both dark and light shirts. He promotes his Top Research Design Vault at $10/month and claims, as his own figures, roughly $350,000 all-time from research-led selling with about $75k spent on ads, and stresses checking trademarks and copyrights.

Key takeaways

• Treat a recent upload date plus a first sale within days and a falling BSR as demand signals for a new design
• Build holiday ideas that can stay evergreen after Father’s Day instead of expiring with the holiday
• Do not copy winning designs; differentiate with a new scene, pose, layout or angle such as a lawnmower version
• Explore related sub-angles in the same theme, including ‘Dad Tax’ and ‘To Do List: Your Dad’ matching shirts
• Check trademarks and copyrights before creating, and design so the artwork works on both dark and light shirt colors

Episode details: published May 28, 2024 · 12:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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