The Best Etsy Clothing Shops Aren't Out-Designing You. They're Using Better Blanks.

About this video

In this Gelato-sponsored video, Martinez argues the best Etsy clothing shops win on better blanks, not better designs, because feel drives price. He holds up a Lane 7 heavyweight fleece hoodie at 340 GSM — versus, he says, a standard print-on-demand hoodie at about 250 to 280 GSM — in a color he calls toasted coconut, noting shops charge $45 to $60 for hoodies because the piece feels retail. He says the blank is part of Gelato’s expansion of over 200 new apparel SKUs, and presents three seller types it unlocks, each with an Etsy shop as proof and a printed sample. First, the streetwear founder building a label on weight and feel: he shows a premium shop and, using an estimating tool, reports roughly 917 monthly sales and $33,000 monthly revenue for it. Second, the values-led creator whose buyers purchase on sustainability: he points to a shop he reports has over 20,000 reviews at 4.9 stars, about 233 monthly sales and almost $3 million in total revenue (which he notes are rough estimates), selling recycled/organic cotton made in Haiti at a living wage — verifiable claims he says belong on the product page — and an Allmade tri-blend blank. Third, the group and event seller (reunions, teams, bachelorettes, church events), where one order can be 25 shirts; he says a Port and Company blank running from infant to 4XL in the same color prevents losing whole-family orders over size range. He offers a blank-matching guide to viewers who comment ‘Gelato.’

Key takeaways

• Fabric weight and feel, not design alone, justify premium Etsy prices — he contrasts the Lane 7 hoodie at 340 GSM with standard POD hoodies at about 250-280 GSM.
• Streetwear founders should build on a premium heavyweight blank to support $45-$60 pricing and real margin room.
• Values-led sellers need verifiable sustainability receipts — e.g., recycled/organic cotton and living-wage production — stated on the product page, not vague ’eco-friendly’ claims.
• Group and event sellers live or die on size range: a blank available from infant to 4XL in the same color keeps large matching-family orders from being lost.
• Market-size and revenue figures for the example shops are presented as rough tool estimates, and he frames the three blanks as part of Gelato’s 200+ new apparel SKU expansion.

Episode details: published October 7, 2026 · 7:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Sellers Are Quitting Etsy Over AI Slop. That’s the Biggest Opening in 8 Years. · Next: It’s Too Late for Halloween. Here’s What’s Still Open. →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube