The Evergreen T-Shirt Niche That Prints Money During Testing Season

About this video

Martinez presents testing / test day as an evergreen t-shirt niche centered on teachers wearing encouraging shirts for students during testing season, recalling STAR testing from his own schooling. Core phrases include ‘Don’t stress, rock the test,’ ‘Do your best,’ ‘Show what you know’ and ‘In my testing era.’ As evidence, he cites a design uploaded April 11 that reached a 66K BSR by April 24, made its first sale three days after upload and then sold repeatedly, which he interprets as potentially multiple sales per day, and other designs that first sold in 2023 and kept selling consistently from February onward. He uses Merch Informer and Amazon search suggestions to mine keywords, arguing keywords tell the story of what customers type. Expansion routes include sub-niches by grade level (second through sixth grade), by teacher type (math, English, PE and others), for students, and beyond school to college, nursing school and job testing. He also notes recurring design elements - pencils, leopard-print pencils, retro/groovy styling and snack puns like a donut for ‘do not stress’ - pricing low to rank then raising price, and making the design fill the thumbnail so it is readable.

Key takeaways

• Target test-day encouragement phrases such as ‘rock the test,’ ‘do your best’ and ‘show what you know’ aimed mainly at teachers
• Validate ideas with BSR history: fast first sales and sustained selling from February onward are presented as evergreen signals
• Expand through sub-niches by grade level, subject teacher, students, and wider testing contexts like college and nursing school
• Mine Amazon search suggestions and competitor keywords with tools like Merch Informer to find the exact phrases shoppers use
• Make designs fill the thumbnail space for readability, and consider pricing low initially to rank before raising the price

Episode details: published April 24, 2024 · 12:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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