The Secret Amazon Merch Niche That's Making Sellers Money OVERNIGHT!

About this video

The creator teaches low-competition niche research for print on demand, saying research can be done on Google, Amazon, TikTok, Instagram or tools, but he prefers Amazon, and reminding viewers to check trademarks and copyrights themselves. His first example is ‘instructional coach,’ a back-to-school sub-niche: the example design first sold in October 2023, shows a BSR around 639 in his telling of the chart, and returns about 244 results — illustrating his point that crowded niches contain sub-niches with barely any competition where early sellers rank before competition arrives. Next is ‘school psychologist’ (about 588 results), where he discusses pricing strategy: the example is priced at $13.99, and he explains some sellers price low ($13.99) to trigger the algorithm and rank, others go $16.99 or $19.99, and he refuses to prescribe one approach; he also suggests making a design that works on a black shirt if a winner only works on light colors. He promotes his Top Research Design Vault (240+ niches, now weekly updates, $10 a month per the creator) and his roughly eight years in print on demand, focusing research on current and seasonal events like Halloween, Thanksgiving and Christmas for Q4, planning 50–100 Halloween ideas. Other examples: a ’track your long natural hair length check’ back-print design (Amazon’s Choice with 4.7 from 535 ratings, first sold in 2023), a Halloween ‘I’m with the witch’ couples design (first sold in October, price changed from $19.99 to $14.95) where he advises uploading three-plus months before a holiday, and a funny math/watermelons design (about 950 results, 4.7 from 226 ratings, first sold in 2021) in what he calls a big-demand humor/math niche. He closes by demoing Merch Informer’s Product Research — Movers and Shakers and Merch Hunter — filtering by category, marketplace and keywords like ‘alien’ and reading BSRs in the 19k–50k range as demand signals.

Key takeaways

• Find sub-niches inside crowded niches: instructional coach (~244 results) and school psychologist (~588 results) show demand with far less competition
• Read BSR charts for consistency — repeated up-and-down movement signals steady demand; low BSRs like the examples discussed signal strong sales
• Pricing is a strategy choice: $13.99 can be used to trigger ranking, versus $16.99 or $19.99 for margin — the creator presents trade-offs without mandating one
• Upload seasonal designs at least three months ahead of holidays like Halloween so they can rank organically before peak demand
• Use Merch Informer’s Movers and Shakers and Merch Hunter to find trending ideas, and always verify trademarks/copyrights yourself

Episode details: published August 6, 2024 · 15:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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