The Secret Cinco de Mayo Niche Research Goldmine That's Printing T-Shirt Cash

About this video

A freestyle Cinco de Mayo niche research session using Merch Informer / Merch Hunter pulling Amazon results. The creator notes Cinco de Mayo is May 5th and, by his account, one of the first niches he pursued in 2017 with success. Recurring selling elements he points to include cactus, pinata, chili, sombrero, tacos, margaritas, tequila, mustaches and funny Mexican/Spanish sayings. Examples discussed include a skeleton pocket design uploaded in 2022 trending down in BSR, a Cinco de Mayo / mayonnaise pun from 2019, ‘will trade my sister for tacos,’ ‘Senorita needs a margarita,’ ‘Cinco de Drinco,’ ‘Fiesta Squad,’ and ‘Taco Emergency Call 9-1-1’ priced at $24.95 and described as consistently selling year-round, not just for the holiday. He highlights sub-niching (Bigfoot/Sasquatch with a taco and Chihuahua, Cinco de Mayo birthday, tractors for kids), group-buying potential of ‘squad’ shirts, and turning holiday ideas into evergreen funny drinking/taco sayings. He warns against using a branded mayo jar, infringing Mexican beer/tequila brands, or using a Pac-Man-like element if it requires too much rationalizing.

Key takeaways

• Cinco de Mayo is May 5th; BSRs in the session were trending down, which the creator reads as rising demand approaching the event
• Core visual elements that recur in sellers: sombrero, tacos, margaritas, tequila, cactus, pinata and chili
• Group concepts like Fiesta Squad can sell multiple shirts at once because buyers purchase for a group
• Holiday designs can become evergreen sellers, exemplified by the $24.95 Taco Emergency Call 9-1-1 shirt described as selling all year
• Avoid branded products and risky similarities such as a Pac-Man-like graphic; if you have to question it heavily, skip it

Episode details: published April 17, 2024 · 11:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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