The Secret To A Successful T-Shirt Design👕 Revealed - You Won't Believe It! (Part 1)

About this video

In Part 1 of a design breakdown, the creator analyzes a top-selling Amazon t-shirt dated to April 18th 2023 whose BSR shows it selling continuously almost every day. The design shows a floppy disk, a cassette tape and a VHS tape with the text ‘I have no idea what this is,’ and its keywords include men, women, kid, 70s, 80s, 90s and outfit. He argues it sells because the three objects instantly target people who grew up in the 70s, 80s and 90s and who like pop culture and vintage items, while the caption creates humor and emotion — the viewer laughs and recognizes their own era. Visually, he stresses the vibrant, colorful palette and that the design takes up a large amount of the design space, making the thumbnail eye-catching compared with other listings. To find similar palettes, he demos uploading the shirt image to a color-palette website he names in the video, which extracts the colors and their codes, a method he says he shares with his designers for inspiration. He closes by inviting comments on the breakdown format and, as a creator claim, says viewers can watch another video to learn how he made over three hundred thousand dollars on Amazon.

Key takeaways

• Anchor a design in instantly recognizable era objects — here a floppy disk, cassette tape and VHS tape
• Targeting is readable from the keywords and imagery: people who grew up in the 70s, 80s and 90s
• Humor plus nostalgia creates emotion; making the target buyer laugh is presented as a win-win
• Use vibrant colors and fill a large share of the design space so the thumbnail stands out
• Extract a selling design’s color palette with a palette-generator site to inspire your own color schemes

Episode details: published July 23, 2023 · 5:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Why T-Shirt Designers Are Obsessed🤯 With These Fonts This Year 2023 · Next: Cracking the T-Shirt Code: How I Find Winning Niche Design Ideas #33 →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube