The Secret To A Successful T-Shirt Design👕 Revealed - You Won't Believe It! (Part 2)

About this video

In Part 2 of his series analyzing why a shirt sells, RJ breaks down an ‘I got that dog in me’ design featuring X-ray-style ribcage imagery and three pit bulls. He explains, citing a Know Your Meme-style search result, that the phrase describes a person — usually an athlete — who is mentally tough and able to perform. The buyer, he argues, is someone who both loves dogs and sees themselves as competitively tough, so the design cross-niches a passionate dog audience with an identity statement. That logic can be adapted — without copying — to other breeds such as Great Danes, English Bulldogs, poodles or chihuahuas, where the contrast can be funny. He notes some people called the design ugly, but says the market decides: simple text-based and even ugly designs sell if buyers can see themselves wearing them. He points to the listing’s sales pattern — first sale on July 10, four days after its July 6, 2023 appearance in his account, then roughly one to two sales a day and sometimes more, with a BSR chart he reads as showing consistent demand — and its wide color and extended tall sizes as extra opportunity for Amazon Merch sellers.

Key takeaways

• Break down a selling shirt by its saying, imagery and buyer identity rather than copying the design itself.
• ‘I got that dog in me’ pairs a mental-toughness catchphrase with dog imagery, cross-niching dog lovers with competitive people.
• Adapt the concept to other breeds — including funny contrasts like a Chihuahua — to reach different passionate niches.
• Ugly or simple text-based designs can sell; the market, not other sellers’ taste, decides if buyers see themselves wearing it.
• He cites early sales within days and ongoing daily sales as evidence of consistent demand worth learning from.

Episode details: published August 4, 2023 · 5:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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