The Untapped Goldmine: 5 Must-Have T-Shirt Niches In 2024

About this video

RJ Martinez presents five t-shirt niches he found with Merch Informer’s Movers and Shakers tool, which surfaces Amazon designs whose sales are accelerating, and stresses double-checking trademarks before using any idea. The niches: (1) ‘I survived my mom’s nursing degree’ — a simple white-text graduation shirt worn by the graduate’s family, priced $13.95 in the example, selling year-round but stronger around April/May and Q4, with 484 search results; (2) ‘How planes fly’ — a humorous aerospace-engineering diagram labeling parts of a plane ‘magic air,’ with 103 ratings, a $16.95 price, an ~85K BSR, sales since 2018 that he estimates at over 10,000, and 424 results; (3) ‘Aggressive cuddling’ Brazilian jiu-jitsu in a retro style, selling since 2022 and picking up in Q4, with 479 results; (4) ‘A sloth does more work than my pancreas’ type 1 diabetes shirt with a sloth and awareness ribbon, 15 ratings at 4.9 stars, with 504 results; and (5) ‘I have gone zero days without making a dad joke,’ 63 ratings at $16.98, selling since 2021, with 618 results. Throughout he advises scaling a winning phrase into other niches, reading reviews to learn who buyers purchase for, and adapting a design that works on black shirts for light colors to cover more of a niche.

Key takeaways

• Use Merch Informer’s Movers and Shakers to spot Amazon designs that are newly gaining consistent sales, and always double-check trademarks before designing
• ‘I survived my mom’s nursing degree’ is a simple text graduation design that sells year-round and strengthens around April/May and Q4
• The ‘how planes fly’ aerospace-engineer diagram shows durable demand, with sales since 2018, an ~85K BSR, and only 424 competing results cited
• Take a proven phrase or concept and apply it to other niches, animals, or shirt colors (including light colors) instead of copying a design outright
• Read a listing’s reviews to learn who customers are buying for, and watch BSR movement up and down as evidence of recurring sales

Episode details: published January 22, 2024 · 11:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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