These 9 Etsy Shops Have Millions of Sales and Have Never Shipped Anything

About this video

The creator breaks down nine Etsy shops selling digital downloads — files, not shipped products — arguing that a t-shirt design file you already made is itself a sellable second income stream. The first shop, six years old in San Antonio, Texas, is shown with 1.1 million sales, 4.9 out of 5 from over 81,000 reviews and about 2,100 listings: a $5 mega SVG bundle of 7,000+ t-shirt designs, $2.99 single PNG bundles (such as a 20-file boho teacher bundle he says sold 37 times in a month), and a $25 commercial licence for all designs as an upsell; EverBee estimates about $3.2 million total revenue. Most other shops sell mock-ups to other sellers: a shop with over 200,000 sales in 11 years selling a $10 animated t-shirt video mock-up generator; Trendsetter Mockups (over 100,000 sales) whose whole-shop lifetime bundle, on sale at $56.99, he says made 99 sales and about $18,000 revenue in a month; Mocks by Little Feather (63,000 sales) with $51 whole-shop access; Ethel Rise (52,000 sales in two years) doing tumbler and mug wraps; Sassy Tumbler Graphics (51,000 sales, 12 years) whose top seller is a $2 bottle-opener PNG; a UK tumbler-wrap shop also selling a $20 photo-restoration service; Watermelon Mocks (60,000 sales) with a $123 whole-shop bundle; and Goldie Mockups Studio (over 250,000 sales in 2.5 years, 2,738 listings) whose Comfort Colors mock-up bundles he says made about $6,000 in a month. He then demos creating graphics with the ohhoney.io AI generator (remove background, upscale, download PNG; bundle 100 variations) and building his own store with Oppo shop, including $3 / $10 / $25 pricing tiers for a single print-ready transparent PNG (300 DPI, 4500 x 5400, commercial use up to 500 units) and subscription / whole-shop access models — while noting you still must drive your own traffic.

Key takeaways

• Treat the design file itself as a product: Etsy digital-download shops sell SVG/PNG bundles, mock-ups and licences with no shipping
• Bundle and upsell — cheap singles around $2.99, mega bundles around $5, and higher-ticket whole-shop or commercial-licence access at $25-$123
• Mock-ups are a business-to-business niche: sellers buy photo and video mock-ups, and lifetime whole-shop bundles act like subscriptions
• Use EverBee’s Shop Analyzer to find a shop’s actual top sellers by sales and revenue before modelling your own offer on it
• AI tools such as ohhoney.io (background removal, upscaling, PNG download) can produce bundle-ready graphics, and an own website can host the same files — but traffic still has to be driven yourself

Episode details: published August 27, 2026 · 26:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: One Design Made This Etsy Shop $4,000 a Month (Here’s How I Found It) · Next: 110,000 Sales in 3 Years — This Etsy Shop Is 42% Christmas →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube