These Etsy Niches Are Hidden in Plain Sight (10 Selling NOW)

About this video

Martinez shares ten Etsy t-shirt niches found with the EverBee research tool, plus seasonal bonus angles. His criteria for every niche: a real, passionate, self-identifying buyer community; competition ideally under 50,000 Etsy listings; listing age versus sales (a listing under about 120 days old already earning reviews signals a trending niche); and a trademark/copyright check on every phrase, which viewers must still repeat themselves. The ten niches are: pickleball humor (buyers roughly 35–65, with trending goose designs), sourdough and bread baking, disc golf, crochet and knitting puns (he flags phrases like ‘knit happens’ and ‘stitch witch’ as trademark concerns), Bernedoodle and other specific dog-breed parent shirts (warning that generic terms like ‘dog mom’ may be trademarked), nurse shirts sub-niched by specialty such as NICU, ER, pediatric and labor-and-delivery, backyard chicken keeping, birding and bird watching, beekeeping, and mushroom/cottagecore naturalist designs (warning that Nintendo aggressively enforces Mario imagery). He demonstrates a workflow for the pickleball niche: screenshot a bestseller, ask Claude AI for ten similar funny ideas, turn one into an Ideogram prompt, and generate a design. Bonus guidance covers designing now for Father’s Day, cottagecore Halloween, and Christmas in July. He discloses EverBee is his affiliate link.

Key takeaways

• Screen niches on four criteria: passionate self-identifying buyers, under ~50,000 Etsy listings, young listings already making sales/reviews, and trademark checks
• Use EverBee listing-age-versus-sales data to spot trending niches early rather than copying old bestsellers
• Demonstrated AI workflow: screenshot a proven design, brainstorm variations in Claude AI, convert the best idea into an Ideogram prompt, then generate and refine the artwork
• Go hyper-specific to cut competition — a named dog breed or a nurse specialty (NICU, ER) instead of generic ‘dog mom’ or ’nurse’ shirts
• Always double-check trademarks yourself; common POD phrases can become registered later and trigger takedowns, and brands like Nintendo enforce aggressively

Episode details: published April 27, 2026 · 27:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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