Thinking Outside The Box: 10 Unconventional T-Shirt Niche Ideas You Can Launch Now 2023 #40

About this video

Using Merch Informer to scan Amazon, the creator presents ten t-shirt niche ideas as inspiration for thinking outside the box, judging each by the consistency of Best Sellers Rank (BSR) on the first page of results rather than by a single listing. Examples include a ‘simple woman’ list design mixing items like coffee, flip flops, a dog and wine; retired math teacher designs, where he suggests adding elements such as rulers to stand out; a faith-based ’not perfect, just forgiven’ design paired with sunflowers and a cross; another faith saying about Jesus dropping the charges, which he notes shows several listings under 500K BSR; dancing skeletons in Santa hats blending Halloween imagery with Christmas; a ‘stressed is caused by not skating enough’ concept he says can be swapped to other hobbies like snowboarding or mountain biking; funny math puns; a penguin ‘officially napping’ design; left-handed pride sayings such as being left-handed but always right; and an adoption day celebration design. Throughout he stresses that simple text-based designs often sell, low review counts can signal newer niches, and swapping one keyword or interest in a proven concept can create a less crowded entry point.

Key takeaways

  • Use Merch Informer and front-page BSR consistency — multiple listings with relatively low BSRs — as a sign a niche has real, ongoing demand.
  • Take a proven list-style or saying-based concept and swap one element, interest or keyword to create an original variation instead of copying a design.
  • Simple text-based designs can compete strongly; an elaborate graphic is not required for funny, faith-based or hobby niches.
  • Look for newer niches signalled by low ratings counts, and for seasonal crossovers such as skeletons combined with Christmas imagery.
  • Make designs bold and large on the shirt so shoppers scrolling on Amazon can read them easily and are more likely to click.

Episode details: published October 24, 2023 · 12:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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