This 2-Year-Old Etsy Shop Made $1.3 Million — I Cloned It With AI

About this video

The creator breaks down an Etsy shop he says opened in 2024 and has passed 38,726 sales with total revenue of roughly $1.3 million, a 4.9-star rating and over 6,000 reviews, then clones its approach with AI. He researches demand inside listings first: recent sales, add-to-cart counts, and ‘bought in the last 24 hours’ signals, noting a Halloween shirt already drawing carts months out and example pricing of $19.99 plus $6 shipping. Using the EverBee tool he checks listing age against sales — low age with many sales signals demand — then analyzes the whole shop over the last three months and exports the data into Claude AI, which summarizes the formula as a hand-drawn retro distressed animal design on a Comfort Colors tee, maxed-out tags repeated across many listings, with about 50 listings carrying the shop. He reports the analysis put tees far ahead in estimated revenue, with sarcastic meme humor the top niche followed by cute retro animals, and average prices around $34 with over 1,800 monthly sales. The AI also produced original design concepts and flagged gaps such as no personalization. He then generates designs in Kittl, keeping a winning design’s style and palette to spin off variants, upscales and removes backgrounds, and publishes a raccoon design on a Comfort Colors bestseller through Printify into an Oppo Shop storefront built with EverBee, where everything stays editable. He closes promoting an EverBee sale and urging sellers to list early so designs build views, favorites, and sales history before the holiday season.

Key takeaways

• The shop he breaks down opened in 2024 and, by his account, passed 38,726 sales with roughly $1.3 million in total revenue
• Use recent-sales, add-to-cart, and bought-in-last-24-hours signals plus listing age versus sales to judge demand
• Export shop data with EverBee and feed it to AI to find niches, pricing, SEO patterns, and gaps to exploit
• About 50 listings carry the shop even with over a thousand listings; winners get doubled down on
• Timing matters: a design listed in July builds history before Q4, unlike one listed in mid-October

Episode details: published August 1, 2026 · 19:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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