This Etsy Store Made $800K — I Cloned It With AI in 15 Min

About this video

Martinez says he found a print-on-demand Etsy store that he says has made over $800,000 in total revenue, and he sets out to reverse-engineer it and build a better version with AI in under 30 minutes. Using EverBee’s shop analyzer, he reviews the store he names Hippo and Kelpy, citing figures shown in the tool including tens of thousands of sales, an average price around $19, and monthly revenue he reads as about $3,418, which he calls doable for a one-person beginner-friendly shop. He exports the store’s listing and product data for different time periods and uploads it to the AI tool he calls Claude AI / Code AI with a prompt asking a senior print-on-demand strategist to explain why the store is winning, its core formula, niche and sub-niches, pricing and product patterns, design style, three gaps, and an original brand angle with 10 design concepts. He then uses Ideogram, connected inside that AI workflow, to generate original designs from those concepts, remove backgrounds and upscale them, noting downloads must be done from the Ideogram website itself. He recaps the playbook as finding what works, understanding why with AI, and building a better version faster, mentioning Printify in the launch step.

Key takeaways

• Use EverBee’s shop analyzer to examine a competing Etsy store’s estimated revenue, sales, average price, reviews, top products and trends instead of guessing.
• Export the competitor’s listing data for periods such as last month and the last 24 months, noting more data gives the AI more to work with.
• Prompt AI to analyze why the store is winning, its niche, pricing and product patterns, design style, three gaps, and an original brand angle with 10 design concepts.
• Generate original designs in Ideogram from those concepts, then remove backgrounds and upscale; he notes designs cannot be downloaded from inside the AI chat and must be downloaded from Ideogram’s site.
• He frames the 2026 playbook as: find what is already working, understand why with AI, and build a better, original version faster.

Episode details: published May 31, 2026 · 12:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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