Tips For Improving Your Shirt Sales On Merch By Amazon Success | Merch By Amazon 2022 For Beginners

About this video

A short tips video arguing that a good product stays invisible on Amazon if competitors capture the attention, and that visibility comes from listing optimisation, ads and niche choice. Martinez says to put keywords customers actually search for in the title, bullet points and description on Merch by Amazon, Etsy, Redbubble or Amazon books, and to add a high-quality, distinctive mock-up where the platform allows it — noting Merch by Amazon only provides the default mock-up. With strong keywords in place, he recommends running ads, describing it as gasoline on a fire: an Amazon auto/sponsored campaign can rank a product faster, and a low ACoS lets a seller raise bids and spend to drive more sales toward page one. He says low-competition niches raise the chance of ranking on page one for long-tail keywords, and suggests finding them via newest arrivals that already have a BSR — an indicator they are selling — using tools such as Merch Informer and Helium 10, consistently. Finally, he says simple designs do sell, but incrementally improving illustrations and design elements each year is how a seller stands out and wins new customers. He promotes a free ebook on optimising product pages in the description.

Key takeaways

• Put search terms customers use in every keyword field available — title, bullet points and description — matched to the specific product.
• Where possible, use a high-quality mock-up that differs from competitors; on Merch by Amazon sellers are limited to the default mock-up.
• Run ads only on a well-optimised listing: strong keywords plus ads can lower ACoS, speed ranking, and be scaled by raising bids.
• Hunt low-competition niches via newest arrivals that already have a BSR, using Merch Informer and Helium 10, and do the research consistently.
• Simple designs sell, but small year-on-year improvements to illustrations and details can be the difference that stands out from competition.

Episode details: published March 9, 2022 · 5:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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