Top 5 KDP Niche Research 2022: #4 - The Best Method For Targeting Specific Audiences

About this video

RJ Martinez walks through KDP low/no-content book research for specific audiences, examining live Amazon listings, BSRs, Look Inside previews, covers, descriptions and sales-history charts to find consistent sellers. The niches covered are: fly fishing — daily logbooks and a coloring book/guide for beginners mixing learning pages with designs; captain’s/boating logbooks — boat maintenance and log-entry books with simple repeating interiors; contractor estimate books — job estimate, work order and handyman record books, which he notes have strong BSRs around 58k-97k and many sub-niches such as roofing and construction; dental patient tracker / patient visit notes — simple tracking interiors for dental and other medical offices, plus related caregiver and cancer-patient coloring ideas; and towing services — invoice/receipt and tow truck logbooks, which he calls underserved. Throughout he explains his rough BSR heuristics, stresses researching Facebook groups and reviews in a niche, using back covers and descriptions to show the interior when Look Inside is unavailable, differentiating from top sellers rather than copying them, and leveraging one proven interior with a new cover/theme or frequently-bought-together variations. Earnings figures he mentions for individual books are presented as his own claims.

Key takeaways

• Judge KDP niches by BSR and sales history for consistency — books below 1 million BSR, especially 100k-500k, are presented as regular sellers
• Research the audience first in Facebook groups, reviews and Look Inside previews to learn what fields and features buyers actually need
• Target occupational logbooks — fly fishing, captain’s, contractor estimate, dental patient tracking and towing invoices — where simple repeating interiors meet daily job needs
• Show the interior on the cover/back cover and write a detailed description so buyers on mobile can see what they are getting
• Differentiate from the top seller and reuse a proven concept with a new cover or theme to create additional related listings

Episode details: published October 26, 2022 · 17:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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