(Top 5) Things To Be Successful On Merch By Amazon In 2020

About this video

RJ Martinez lists five things he says are needed to succeed on Merch by Amazon, opening with a warning to understand trademarks and copyrights, read the terms of service, and never copy another seller’s design pixel for pixel. First, research — which he calls the most important step for understanding what people are actually buying. Second, design: simple sells, and sellers overthink it; he claims, as his own account, that a plain text Thanksgiving design made him over a thousand dollars in royalties and that his simplest designs often outsell his best-looking ones, though reinvesting in better quality in a proven niche helps. Third, a good title containing two long-tail keywords as exact phrases (for example, pairing phrases like ‘angry bulldog shirt’ and ‘funny bulldog shirt’); he argues exact phrases in the title feed Amazon’s algorithm, while leaving a phrase only in the bullet points makes the algorithm work harder and delays sales. Fourth, pricing: for standard t-shirts in competitive niches and lower tiers he recommends starting low at $13.07 to get the first sale and double sales for your tier, then raising toward $16.95-$17.95 and then $18.95-$19.99 once ranking and traffic are established. Fifth, AMS (Amazon advertising): he describes Amazon as increasingly pay-to-play, advises running ads starting with a few top sellers, and frames ad spend as investing in keyword data that reveals what customers search for.

Key takeaways

• Understand trademarks, copyrights and the Merch by Amazon terms of service, and never copy a design pixel for pixel
• Research comes first, and simple designs sell — he claims a plain text Thanksgiving design earned him over $1,000 in royalties
• Put two long-tail keywords as exact phrases in the title to help Amazon’s algorithm match the listing to customer searches
• His pricing tactic for standard shirts: start at $13.07 in competitive niches to win the first sale and tier growth, then raise stepwise toward $19.99
• Use AMS ads as an investment in data — start with a few top sellers and mine the results for the keywords customers actually use

Episode details: published December 10, 2019 · 15:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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