Top FREE Print On Demand Keyword Research Tools To Boost Your Sales!

About this video

The creator explains free and paid keyword research for print on demand on search-based platforms like Amazon, Etsy and Redbubble, arguing that better keywords mean higher rankings, visibility and sales. He defines long-tail keywords — two or more words, such as ‘Mother’s Day gifts for grandma’ — and says longer phrases signal a more passionate buyer. Working live from the phrase ‘grandma shirt,’ he uses Amazon autocomplete and the free AMZ Suggest Expander to go down a rabbit hole through variants like ‘soon to be grandma shirt,’ checking result counts to gauge competition and noting ideas such as soon-to-be grandma shirts combined with dogs or a specific number of grandkids, which he found with very low result counts. He advises putting the exact phrase in the title and brand, not being scared off by large result counts, and using Etsy signals like items in carts, reviews and photo reviews to judge demand. He then demonstrates paid tools: Merch Informer (Movers and Shakers, Merch Hunter and Keyword Finder, with competition scores and BSR data) and Helium 10’s Cerebro reverse-ASIN search to see what keywords a selling shirt ranks for. The creator reports he has created print-on-demand content since 2017, recently passed $350,000 in all-time royalties on his Amazon Merch account, and has spent over $74,000 on advertising.

Key takeaways

• Long-tail keywords signal stronger purchase intent; build listings around the exact phrases customers type into search
• Amazon autocomplete and the free AMZ Suggest Expander can surface niche ideas (e.g. grandma plus dogs or grandkid counts) at no cost
• Low result counts for a specific phrase can indicate a low-competition opening, while BSR history shows whether a design sells consistently
• Paid tools speed up the same process: Merch Informer for competition scores and trending shirts, Helium 10 Cerebro for reverse-ASIN keyword data
• Always check for trademarks before using a phrase, and consider ads data as a way to learn how customers actually search

Episode details: published May 10, 2024 · 34:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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