Top Halloween T-Shirt Design Niche Research For 2023

About this video

A Halloween t-shirt niche research walkthrough using Merch Informer’s Merch Hunter: the creator searches ‘Halloween,’ filters out brands, and reviews top sellers, their keywords, and BSR trends one by one. Recurring winning angles include skeletons mixed with sports or everyday phrases (pitched as evergreen designs that spike at Halloween), animals and dog breeds in Halloween themes, ’thick thighs witch vibes’ and witch designs for women, teacher-Halloween crossovers, groovy/retro fonts, and especially costume shirts — ’this is my 70s costume,’ ‘pretend I’m a turtle/pirate/Dalmatian,’ group-matching pool-ball costumes, and food-pair costumes like macaroni and cheese or peanut butter and jelly, which can raise order value when groups buy several shirts. Other ideas covered include jack-o’-lantern gamer shirts, ‘spooky mama,’ dental/career Halloween shirts, and simple text designs. Throughout, he repeatedly warns against infringement: Scream/‘what’s your favorite scary movie,’ Hocus Pocus phrases and witches, Halloween Town, Michael Myers, Jason/Freddy-style imagery, Heinz-like ketchup and other condiment-brand logos, Pac-Man, and Disney-adjacent ‘princess security’ — saying sellers may make money for a month, then lose the design or their account, so double-check trademarks before uploading.

Key takeaways

  • Research with Merch Hunter/Merch Informer: search the holiday keyword, filter brands, then check BSR trend and consistency before designing
  • Skeletons mixed with sports, jobs, or phrases are a top evergreen angle that sells year-round and spikes at Halloween
  • Costume shirts (‘pretend I’m a…’, ’this is my… costume’) and group-matching sets are a major niche because groups buy multiple shirts
  • Cross niches to find openings: animals/breeds, teachers, gamers, careers like dental, and foods as costumes
  • Avoid infringing designs — Hocus Pocus, Scream, Halloween Town, horror-movie characters, and brand-like logos risk takedowns and account loss

Episode details: published August 19, 2023 · 32:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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