Unlock the Hidden Potential T-Shirt Niches No One is Talking About for 4th Quarter Success! #42

About this video

RJ Martinez walks through what he calls hidden, low-competition t-shirt niches for fourth-quarter success, judging each with BSR charts in Merch Informer — repeated drops mean sales, and lower is better. Examples include: a ’thankful assistant principal’ shirt for Thanksgiving and Assistant Principals Week, first sold in October 2022, already trending in September with a current BSR he cites at 53K; an ‘anatomy of the dachshund’ humor shirt, first sold July 1, 2022, evergreen all year with a Q4 boost, which he says can be adapted to other dogs, animals or even newly discovered species; ‘I’ll trade my sister for a donut,’ adapted from trade-a-sibling-for-candy Halloween designs into an evergreen, uploaded in 2018 and, he says, doing its best ever in Q4 2023 at 88K BSR; ’there is no such thing as too many books’ for readers, book clubs and libraries, first sold in January 2021 and becoming more consistent; and ‘anatomy of the furry potato’ for guinea pigs, first sold in 2021 and described as a conversation starter. He also covers a Christmas equation shirt for math teachers — suggesting cross-niching, such as math plus dogs — first sold in December 2019 and trending every Christmas; the retro text design ‘my tummy hurts but I’m being really brave,’ which he says stayed below 100K BSR through October; ‘if I said I’ll fix it I will’ for handymen, mechanics and plumbers; the statement shirt ‘so apparently I have an attitude’; and ‘my favorite people call me’ plus a grandmother nickname, suggesting nicknames in other languages, such as Spanish, as a way into a competitive niche. Mid-video he demos Merch Informer’s Movers and Shakers and Merch Hunter, searching ‘alien’ from a Halloween costume example and noting many strong BSRs around 19K-50K as evidence of demand and inspiration.

Key takeaways

• Read BSR charts for long histories: designs first sold in 2018-2022 that still sell and trend down in Q4 are presented as proven, not speculative.
• Adapt a winning format to new subjects — the ‘anatomy of’ concept from dachshunds to guinea pigs (‘furry potato’) and other animals.
• Convert a seasonal concept into an evergreen one, as ’trade my sister for candy’ at Halloween became ’trade my sister for a donut’ year-round.
• Cross-niche to enter competitive areas, for example a Christmas math equation for teachers, or combining math lovers with dog lovers.
• Use grandmother nicknames and other languages, and occupation niches from assistant principals to fix-it handymen, to find buyers others overlook.

Episode details: published November 8, 2023 · 13:48 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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