Use This Strategy To Get Out Of The Lower Tiers (Merch By Amazon 2021) | Merch by Amazon Tutorial

About this video

RJ Martinez interviews seller Vanessa, who describes the YouTube influencer strategy she credits with helping her move out of Merch by Amazon’s lower tiers after recently reaching a higher tier. Her process, as she describes it, is to research a trending design, outsource the artwork when needed, wait until the shirt is live, then contact niche YouTubers with more than a modest subscriber base but who are not large verified channels with high fees. She says she emailed several creators, negotiated with the one who replied at a reasonable price, and sent shirts for the creator to wear in a promotion video. Crucially, she gave the creator her Amazon Associates link to place in the video description, so she says she could earn both a referral commission and the Merch royalty on the same sale. She also describes starting a shirt at a lower price and raising it gradually as sales and reviews came in, and advises persistence, following trends, and putting a real face on outreach accounts to build trust.

Key takeaways

• Promote a live, trending shirt through smaller niche YouTubers rather than relying only on Amazon or social-media ads, which the guest says did not work for her.
• Target creators large enough to have an audience but not so large that promotion fees become prohibitive, and expect only some outreach emails to get replies.
• Use your own Amazon Associates link in the influencer’s video description so, as the guest describes it, one purchase can generate both referral income and a Merch royalty.
• Send the physical shirt for the creator to wear on camera, since followers seeing a trusted creator wearing it is presented as the trigger for the sales spike.
• Price in steps: start lower to gain traction, then raise gradually as consistent sales and reviews appear, backing off if sales slow.

Episode details: published July 14, 2021 · 23:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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