Using Google Keyword Planner For Keyword Research

About this video

RJ demonstrates Google Keyword Planner as a free brainstorming and niche-research tool, noting you need to create an account to use it. He types in a very general word — ’tacos’ — and the tool returns a large list of related keyword ideas with data columns including average monthly searches, competition, ad impression share and top-of-page bid (low and high ranges). Scrolling the related terms sparks concrete business ideas: seeing recipe-related searches makes him consider checking Amazon for taco recipe books and potentially creating one for KDP. His recommended method is to start with a general term for whatever niche you are working in, then dig deeper through the ideas to see what people are actually searching for on Google, which he calls the number one search engine. The target combination, he says, is high search volume with low competition, because that is how you can dominate a niche. He frames the tool as an antidote to days when you wake up not knowing what to work on: type something in and let the results get ideas flowing, and says it can benefit almost any business.

Key takeaways

• Google Keyword Planner requires an account and returns related keyword ideas with average monthly searches, competition and top-of-page bid ranges
• Start with a very general seed word for your niche and mine the related terms for deeper, more specific ideas
• The combination to hunt for is high search volume plus low competition, which RJ says is how you dominate a niche
• Keyword results can point outside your current format — recipe searches for ’tacos’ prompted him to consider a KDP recipe book
• Use the tool when stuck for ideas: it shows what people actually search for on Google and gets brainstorming started

Episode details: published June 18, 2019 · 4:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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