Why Keyword Research Is So Important For Merch by Amazon Success | Rank Your Products in Search

About this video

RJ Martinez explains why keyword research is essential for Merch by Amazon: find phrases people actually search for, then place them in your title, brand, bullet points and description so Amazon can surface the product and convert. He demonstrates several methods using a ‘monkey shirt’ example. Free methods include the Amazon search bar itself (autocomplete reveals ‘monkey shirt for men/kids/women’) expanded with the AMZ Suggestion Expander, and Google Trends for related topics and rising phrases. The Productor dashboard surfaces upcoming events/holidays and trending searches. Paid tools include Merch Informer’s Keyword Finder (AMZ and Google volume, CPC, competition — e.g. surfacing ‘rainbow monkey’ and ‘monkey astronaut’) and Helium 10’s Cerebro reverse-ASIN lookup, which shows phrases a top seller ranks for and competing-product counts (monkey astronaut at 128). He warns repeatedly to check trademark/copyright, avoid keyword stuffing with unrelated terms — Amazon will push non-converting listings to pages 5-8 — and look for demand with no good design yet, where a strong design can rank number one.

Key takeaways

• Find keywords customers actually search for, then target them in title, brand name, bullet points and description
• Use Amazon autocomplete plus AMZ Suggestion Expander and Google Trends as free keyword research starting points
• Use Merch Informer Keyword Finder and Helium 10 Cerebro reverse-ASIN to see search volume, CPC, competition and rivals’ ranking phrases
• Avoid trademark infringement and keyword stuffing — unrelated keywords hurt ranking when the listing does not convert
• Look for phrases with proven demand but few or weak competing designs, where a better design can reach the front page

Episode details: published February 21, 2022 · 22:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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