Write A Searchable Thanksgiving Title/Listing For Merch By Amazon That Sells

About this video

He demonstrates how to build a Merch by Amazon title that he believes will sell, using a Thanksgiving ‘pizza instead’ shirt as the worked example. Working in the Merch by Amazon backend and focusing on the title and brand fields, he researches the phrases a top-selling shirt appears to rank for, noting that even misspelled search phrases can have search volume. He says you do not need a paid keyword tool and can use the Amazon search bar instead, though he prefers working from data. His core method is sequencing: lead the title with a specific, lower-competition exact phrase he identifies, ’eat pizza shirt,’ which he says is trending because of Thanksgiving, then layer in related phrases such as ’turkey eat pizza’ and broader Thanksgiving-shirt phrases aimed at boys, men, women, and girls, so one title can support ranking for multiple phrases and gradually compete for broader, higher-volume terms. He warns that opening with a very broad, competitive phrase gives a new listing little chance to rank or make its first sale. For the rest of the listing, he advises putting two long-tail keywords in each of the two bullet points and copying those bullet points into the description to help the listing rank on Google as well.

Key takeaways

• Lead the title with a specific, low-competition exact phrase before going broader
• His worked example targets ’eat pizza shirt’ for a Thanksgiving pizza design
• Layer related exact phrases so one title can rank for several searches over time
• Opening with a broad, competitive phrase gives a new listing little chance of a first sale
• Put two long-tail keywords in each bullet point and copy the bullets into the description

Episode details: published November 9, 2020 · 6:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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