3 Best Book Marketing Methods That ACTUALLY Works (Do This Now)

About this video

Sean argues organic Amazon SEO alone can produce sales, but active marketing creates a flywheel: more sales and positive reviews signal demand to Amazon, which ranks the book higher, which brings more sales and reviews. He covers three methods. 1) Email lists: build your own from the first book so later launches are not starting from zero; for a first book, rent other lists via book promotion sites such as Written Word Media, where he shows examples like a cozy mystery bargain list of 198,000 subscribers costing $65 to feature in, and children’s/young adult lists of 107,000 and 50,000 people costing $25 and $20. 2) Social media — a method he says he personally uses less: join active Facebook groups on the book’s topic and provide value before posting about the book, pay relevant Instagram pages for a shoutout (negotiable, occasionally free), or post helpfully on Reddit/Quora, where a discussion link can keep being found. He illustrates with a children’s riddle book and groups of 14,000 and 17,000 members. 3) Ads: he rates Google Ads too expensive and ineffective for books 99% of the time in his view, Facebook Ads as workable mainly for fiction publishers with a strong backend, and Amazon Ads as by far the easiest and best fit because the book is already sold on Amazon. His biggest takeaway is to start building an email list as soon as possible.

Key takeaways

• Marketing matters because Amazon ranking feeds on sales and reviews: more sales/reviews lead to higher ranking, which leads to more sales/reviews
• Build your own email list from book one; until you have one, pay promotion sites like Written Word Media to access other lists
• On social media, engage and give value in Facebook groups first rather than pitching immediately; Instagram shoutouts are usually paid and negotiable
• Reddit/Quora posts can keep driving clicks long after posting because forum discussions remain searchable
• Sean ranks Amazon Ads above Facebook Ads and Google Ads for books, calling Google Ads too expensive for this use in most cases

Episode details: published July 13, 2022 · 13:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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