3 Critical Reasons Why You're Not Making Any Amazon KDP Book Sales (Avoid at All Costs)

About this video

Sean gives three reasons KDP publishers make no sales. First, impatience: people message him after a week or two, often without marketing, expecting results. He says first books are a learning lesson and will probably be poor, that sellers should wait at least a couple of weeks to a month after a proper launch to judge a book, and that he recommends going all in on any business for at least one year before deciding it is not for them. Second, targeting huge, overly competitive keywords. He shows animal coloring books for kids with 60,000 search results, and recommends using the free Amazon Search Suggestion Expander plugin to niche down to a specific audience. As an example, animal coloring books for preschoolers age three to five had, he says, 1,000 results, far less competition and a clearer target buyer. Third, neglecting book covers. Using a course slide, he contrasts a professional cover — clean, colourful, readable, instantly clear — with cheaper Fiverr-style covers and then DIY Canva covers with dark colours, cheap fonts and blurry stock images, arguing the cover is probably the number one reason a book sells and is worth extra time and money.

Key takeaways

• Treat early books as practice and judge performance only after a couple of weeks to a month of proper launching
• Commit for at least one year to build publishing skill instead of switching business models after weeks
• Avoid broad keywords with tens of thousands of results; niche down to a specific audience and age group
• Use Amazon search suggestions to find more specific, less competitive keyword variations
• Invest in a professional-quality cover: clear image, readable text, bright colours that instantly show the topic

Episode details: published December 13, 2021 · 9:18 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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