5 Beginner KDP Mistakes That Are KILLING Your Book Sales (Act Now)

About this video

Sean, who says he built and sold a seven-figure KDP business and is building a second account, lists five mistakes killing book sales. 1) Not using SEO: add a generic, searched keyword phrase to the title, checking Amazon autocomplete (he uses ‘retirement planning’ as the example) and avoiding coined/trademark phrases like ‘Rich Dad Poor Dad’ as keywords. 2) Weak covers: he claims 80 to 90 percent of book sales are determined by the cover, and points to Fiverr options including six low-content covers for $25, and German Creative at $10 for an ebook cover, $20 paperback, or a $30 premium package he recommends. 3) Unoptimized listings: write the description in AIDA format (attention, interest, desire, action) using ChatGPT with fact-checking and rewriting, and add Canva-made A+ Content; he says outsourcing A+ Content costs $30 to $100 in his experience. 4) Too few reviews: aim for at least 10 to 15 reviews per book before launch/marketing, obtained by giving free copies for honest reviews via relevant Facebook groups with a follow-up about two weeks later, or via Pubby. 5) Not running Amazon ads: ads are not required but speed results; start with one automatic and one manual campaign at $5 a day, gathering keywords from Amazon suggestions, AMZ Suggestion Expander, or Publisher Rocket, then scale or pause based on ROI.

Key takeaways

• Verify a keyword in Amazon’s search bar suggestions and place that generic phrase in your title
• Treat the cover as the top sales driver; budget Fiverr examples ranged from $25 for six low-content covers to a $30 premium package
• Optimize the product page in customer order: description in AIDA format, then A+ Content, then reviews
• Get at least 10 to 15 reviews before launch by offering free copies for honest reviews in topic Facebook groups or via Pubby
• Start Amazon ads with one automatic and one manual campaign at $5 a day and adjust budget based on ROI

Episode details: published August 25, 2023 · 12:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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