5 Figures/mo Publishing Activity Books on Amazon KDP - Case Study

About this video

Sean analyzes Elise Mayfield, a low-content activity-book brand he says — citing a KDP Spy report — has 49 books making $42,336 per month in revenue, with a top book at 1,271 BSR and only 24 reviews making about $13,000 a month, a second at 3,783 BSR with 251 reviews making about $7,000, and a ‘How to Draw 50+ Flowers for Seniors’ book making an estimated $4,594 with only 13 reviews. (Note: the video title frames this as ‘5 figures/mo’; the figures above are Sean’s in-video tool estimates.) Every book serves one audience — seniors — signaled by ‘for seniors’ or ’large print’, and the pen name and author photo depict an older woman to relate to that audience. The books are consumable types with repeat-purchase potential (coloring, word search, memory activity books mixing word search and crossword), built simply: one reusable background design per word-search page, ChatGPT-suitable fun facts and topics, puzzles from Book Bolt, and coloring pages assembled from Vecteezy or Creative Fabrica elements or illustrators. He shows a Fiverr gig offering cover plus interior for $35, and A+ content gigs, and explains the marketing model: launch with Amazon ads even at an initial loss, gather organic reviews over time, optimize, and test prices upward from $7.99 as reviews and ranking improve.

Key takeaways

• Serve one audience with every book — here seniors/large print — so satisfied buyers return for more of your catalog
• Choose consumable formats (coloring, word search, activity books) that buyers naturally repurchase
• Interiors can be simple and templated: one background design reused across word-search pages, with topics and fun facts varied per page
• Outsourcing is cheap: Sean shows a Fiverr gig for cover plus interior at $35 and separate gigs for A+ content
• Expect to run Amazon ads at a loss at first; reviews, ranking and gradual price testing from $7.99 upward are how Sean says these brands become profitable

Episode details: published May 15, 2023 · 15:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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