6 Biggest Book Marketing Tips I Learned After Making 7 Figures with KDP

About this video

Sean shares the biggest book marketing lessons he says he learned building a multiple six-figure KDP business, which he states he eventually sold for $820,000, and now rebuilding a second account. First, balance SEO and copywriting: titles need keywords to rank, but must also sound attractive — he cites ‘The Only Bitcoin Investing Book You’ll Ever Need’ keeping the keyword ‘bitcoin investing’ in a compelling title, and a relationship habits book whose subtitle lists benefits rather than just stuffing keywords, warning that an ugly keyword-stuffed title will not sell even if it ranks. Second, do not rely on organic traffic alone: run Amazon Ads, because competitors do, ads also push organic sales, and a campaign is worth keeping even at break-even for the backend organic gain. Third, niche down until you build an audience: start in fairly low-competition niches — zero-competition niches do not exist — then leverage a growing email list or Facebook group to expand into bigger, more profitable, more competitive niches. Fourth, email marketing is king, producing the biggest results, in his words, 99% of the time regardless of niche, so start building a list as soon as possible. Fifth, quality and quantity are both needed: quality gives longevity through good reviews and a self-reinforcing sales cycle, quantity gives diversification, so publish as many high-quality books as possible rather than choosing one. Sixth, do not avoid competition — be the best book in a keyword rather than the first, since trend-chasing with low-quality books fails, while the biggest successes he has seen entered massive, competitive keywords with a better book. Finally, he advises focusing on Amazon Ads over Google, Facebook or Bing ads, which he says are more expensive and harder to make profitable for non-fiction and low content, while noting Facebook ads play a bigger role for fiction.

Key takeaways

• Balance SEO and copywriting in titles and subtitles: include the target keyword, but write it attractively, because a keyword-stuffed ugly title will not convert.
• Run Amazon Ads even at break-even — Sean says ads also lift organic sales, so relying on organic traffic alone leaves money on the table.
• Start in fairly low-competition niches, build an audience, then expand into larger, more profitable niches; zero-competition niches do not exist.
• Build an email list as early as possible — Sean calls email marketing king and claims it delivers the biggest results 99% of the time.
• Publish as many high-quality books as possible and aim to be the best book in a competitive keyword, not the first; stick to Amazon Ads over other ad platforms for non-fiction.

Episode details: published October 24, 2022 · 10:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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