Amazon CHANGED their algorithm! 😱 The Latest KDP Algorithm Revealed

About this video

Based on six years of observation — Amazon never publishes its algorithm — the creator argues KDP ranking has shifted from simple keyword SEO to performance-based ranking. Previously, having an exact keyword in the title was the main route to ranking for it. Now, he says, Amazon infers a book’s topic from its content, reviews, and customer search and purchase patterns, and can rank a book for relevant keywords even without the exact phrase in the title. Conversely, a keyword-stuffed title will not hold ranking if the book does not sell or convert. He compares this to YouTube’s move toward engagement signals over keywords. Practically, publishers should still include keywords in title, subtitle, description, and backend keywords to give Amazon an initial set, but should balance SEO with copywriting that raises conversion. After launch, Amazon tests and expands the keyword set for books that perform well and shrinks visibility for weak performers, which is why he advises continuous marketing rather than publish-and-forget. He frames this as good news for quality books and bad news for spam, and says moderate competition is acceptable if the book itself is strong. The creator claims he built a multiple six-figure KDP business and sold it for $820,000, and is now building a second account.

Key takeaways

• Ranking is now performance-based: sales, reviews, and conversion matter more than exact-match keywords alone
• Still seed metadata — title, subtitle, description, and backend keywords — so Amazon knows the initial topics to test
• Write titles for buyers as well as search: balance a keyword with appealing copywriting to lift click and conversion rates
• Amazon expands keyword reach for books that convert on test keywords and contracts it for poor performers, creating momentum effects
• Do not publish and forget: market continuously and choose a good keyword with moderate competition rather than hunting a zero-competition unicorn

Episode details: published September 26, 2022 · 10:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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