Amazon KDP Ads MASTERCLASS | Insider Tips from an Expert

About this video

This is a long Q&A with guest Yvonne, founder of the KDP-specific ads tool/service AdsDroid, who says he published 43 books from 2017, reached $10K a month in net profit by 2020, and now manages about $2.5 million a year in ad spend. The core lesson is to stop chasing a magic ACOS number and instead know your break-even ACOS and judge net profit including organic sales: during a launch’s first month he accepts ACOS of 60-80% to gain sales, reviews and ranking, then optimises for profit from month two. His low-budget structure is three campaigns: a broad-match, down-only campaign of 5 to 15 highly relevant keywords starting at 30-cent bids (daily budget $20 mentioned); a product-targeting campaign on 10 to 15 close competitors starting at 30 cents; and a ‘gold panning’ campaign of hundreds of single relevant words at fixed 5 to 10-cent bids, which he claims produced a 33% ACOS on $85,000 of sales over 12 months with no maintenance. Optimisation rules: wait for 1,000 impressions per target, judge targets individually not by campaign, raise or lower bids only 3 to 5 cents every few days, and pause a target only after roughly $20-$30 spent with no sales. He also covers troubleshooting by funnel stage, a launch setup of five single-keyword campaigns at 50-cent fixed bids with a 50% top-of-search uplift, and AdsDroid’s $749 entry price.

Key takeaways

• Know your break-even ACOS and total net profit (ads plus organic), not a universal target — he accepts 60-80% ACOS in launch month one, then optimises
• Low-budget start: one broad-match keyword campaign (5-15 keywords, 30-cent starting bids, down-only), one product-targeting campaign (10-15 competitors, 30 cents), plus a gold-panning campaign
• Gold panning = hundreds of relevant single words at fixed 5-10 cent bids to snipe leftover placements; he claims 33% ACOS on $85,000 sales in 12 months
• Optimise per target after 1,000 impressions, moving bids only 3-5 cents every few days; check ads 2-3 times a week for about half an hour
• For launches, use five single-keyword campaigns at 50-cent fixed bids with a 50% top-of-search placement uplift; keep normal campaigns to 30 keywords max

Episode details: published September 25, 2023 · 1:40:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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