Amazon KDP is CHANGING - New Algorithm Explained

About this video

Sean Dollwet argues Amazon’s KDP algorithm has shifted away from tactics he says worked when he started in 2016. Old methods — a 24-72 hour launch spike to force a low BSR, keyword stuffing across title/subtitle/backend keywords/description, and fake reviews — now fail and, he warns, keyword stuffing and fake reviews can be treated as metadata manipulation/spam risking the account. What he says works now is consistent sales over a longer ranking period (treating the first 30 days as ranking, month two for profitability), fewer but highly relevant keywords focused on one to two main terms so Amazon is not confused, real verified reviews with a higher review-per-sale rate driven by a quality book and asking in-book, and external traffic from social media, Facebook Ads, or an email list. He frames the change as Amazon combating low-quality/low-content and AI spam and prioritising customer experience — ‘customer-first publishing.’

Key takeaways

• Replace a 1-3 day launch spike with consistent sales over the first 30 days to keep BSR low and ranking sticky
• Use fewer, highly relevant keywords (focus on 1-2 main terms); stuffing unrelated terms confuses Amazon and risks penalties
• Prioritise verified reviews and improve review-per-sale rate by solving the buyer’s problem and asking for a review in the book
• Bring external traffic (email list, social, Facebook Ads) — creator says Amazon rewards bringing in new customers
• Apply a customer-first test to every decision: if customers would not enjoy it, Amazon is unlikely to reward it

Episode details: published August 26, 2024 · 12:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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