Amazon KDP is Mass Deleting Reviews - What Does This Mean for You?

About this video

The creator explains why many KDP authors have recently seen book review counts fall, giving an example of a student whose reviews dropped from 31 to 18. He says Amazon does a cleanup roughly every year, usually around Q4, and has done so throughout his nine years publishing: it targets what it judges to be fake reviews but removes many genuine ones too. The mechanism, as he describes it, is often the reviewer account being deleted for suspicious activity, which removes all reviews that account left. Suspicious patterns he lists include AI-written reviews, reviewing too quickly or without reading or even flipping through the book, new accounts reviewing many items immediately, leaving mostly unverified reviews without purchasing, a publisher receiving too many reviews in a short burst, and accidental review swaps when a reviewer uses several book-club services at once — each service can prevent direct swaps internally but not across other services. His advice is not to panic, to avoid AI-written reviews, to actually read part of a book and wait a couple of days before reviewing, to seek a slow steady flow including verified reviews, to stick to one book-club service — he says he personally uses Book Bounty — to leave honest reviews, and, long term, to build an owned email list or social audience for reviews instead of relying only on such services.

Key takeaways

• Review losses often reflect deleted reviewer accounts, the creator says, not just individual reviews: when Amazon deletes a suspicious account, all its reviews disappear.
• Behaviors he says trigger suspicion include AI-generated reviews, reviewing too fast without reading, new accounts reviewing rapidly, and a pattern of mostly unverified reviews.
• Publishers should aim for a slow, steady flow of reviews including verified purchases, rather than a burst of many reviews at once.
• Use only one review book-club service at a time, he advises, because using several raises the risk of accidental cross-service review swaps.
• Build an owned audience — email list or social following — for on-demand reviews, using book-club services only as a short-term supplement.

Episode details: published December 5, 2025 · 8:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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