Amazon KDP is Too SATURATED - The Truth About Self-Publishing in 2026

About this video

Sean argues Amazon KDP is not uniquely saturated: every business model feels saturated from inside its own ‘bubble,’ and people who hop between models or niches chasing a problem-free option just flood each new trend and waste time and money. He concedes KDP is more competitive than when he started in 2016, but says that is true everywhere because online business is normalized and anyone with internet access worldwide can compete. His prescription is to stop trying to be first and instead be the best: competition signals profitability, and most publishers compete only by spamming low-effort books with Canva covers made without design skill, weak titles, low-value content, zero reviews and no marketing. Investing in a professional cover, an SEO- and copywriting-aware title, good content, reviews and marketing moves you into the top tier. As evidence he cites a blogger he says still makes $100,000/month in a roughly 30-year-old business model, and a coloring book he says does over $1,000/day in royalties, about $30,000/month.

Key takeaways

• Saturation is not KDP-specific: every business model looks flawed from inside its bubble and greener from outside, per the creator.
• Competition will keep rising in all online businesses as internet access and side-hustle interest grow worldwide.
• Chasing hot niches or new models repeats the cycle: the crowd floods in, the niche saturates, and sales die off.
• Winning strategy is quality over being first: professional cover, strong SEO/copy title, good content, reviews and marketing.
• Creator’s examples: a blogger claimed to make $100,000/month and a coloring book claimed at over $1,000/day (about $30,000/month) in royalties.

Episode details: published August 19, 2024 · 9:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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